How to wrap happiness into words?

From September 2014 I've been helping the marketing department of DPD Czech Republic with the copy of most of their print and online promotional materials. In March 2015, DPD has gone through a global rebranding and under the new name DPDgroup they are currently delivering happiness in more than 230 countries. I came up with a new tone of voice for the Czech branch, which fits both the local approach and the global style of communication. In the autumn 2014 I conducted an internal questionaire research and based on the outcome I created a new communication manual for all the texts of DPD CZ.

  • Client: DPD Czech Republic
  • Industry: Parcel logistics
  • Created: 2014/2015
  • Design: DPDgroup
  • Copywriting: Matouš Roskovec

"We believe in power of words in DPD. Therefore we were looking for someone who would help us with content strategy in the context of our global positioning. And we found Matouš who proved to be our person. We have been cooperating since autumn 2014 and we are very satisfied with the work he has done.

Matouš recommended us the proper style of communication, prepared a communication manual and continuously help us with several texts on websites, promotional materials or newsletters. We do appreciate not only his copywriting skills and great ideas but whole approach to his work. He often thinks beyond, in the context of all marketing activities and goals. And if needed, he reacts very promptly. We are happy we found OUR copywriter."

- Petra Skripniková (Marketing Manager @ DPD)